Company Profile: EMAP

EMAP is a British Media company that specialises in magazines, tv and radio stations as well as being an organiser of business events and conferences. It began as a local newspaper company in 1947. "EMAP" is an abbreviation of East Midland Allied Press. Earlier this year Chief Executive Tom Moloney resigned from the company leaving Alun Cathcart in charge.

The group is structurally divided into main branches: EMAP Consumer Media, EMAP Communications, EMAP Radio and EMAP Advertising.
(from http://en.wikipedia.org/wiki/EMAP)

“We have 50 lifestyle and specialist consumer magazines, 42 local and eight national commercial radio stations, seven digital TV channels and organise over 400 B2B events internationally.”
(http://www.emap.com/site-search-item.asp?ContentId=2320)

Funding

emap is funded by:

* A £250 million fixed income ten year sterling eurobond issued in April 2003. The coupon (interest rate) on the bond is 6.25% and it matures in December 2013
* A £500 million five year multi-currency revolving credit facility syndicated across eight lending banks which matures in 2011
(http://www.emap.com/Site-search-item.asp?ContentId=2355)

EMAP's magazines are run by two divisions: EMAP Consumer Media, which encompasses its consumer-oriented magazines, and EMAP Communications, which encompasses its business-to-business portfolio. It has over 150 magazines (or "brands" as they are called internally) in the UK and France, including FHM, Q magazine, and Top Santé.
Distribution:

As for distribution, EMAP is widely known as a publishing company and according to Wikipedia they use two distribution companies for it’s publications; Seymour and Frontline. The Frontline website has provided a useful chart that I’ve included below about the distribution supply chain as I was unaware of what the distribution process included and thought it would be interesting to share with you all.

Formats and types of programmes

EMAP’s main formats are magazines, radio stations and television channels. Within these formats there are a wide variety of different brands. Their website considers the following to be their key brands.Audience

Of these brands there is a large variety of different audiences being catered for, the most obvious split is between the business and consumer oriented brands. Within the consumer brands many are music related but are also intertwined across the different media to create a lifestyle brand. For example FHM and Kerrang are both magazines as well at digital television channels. FHM is a men’s lifestyle magazine (or ‘lad’s mag’), Kerrang is a rock music brand, and Kiss is a dance music radio station so there is a wide variety of specific audiences being catered for by EMAP.