EMAP’s relationship with it’s customer’s remain simple as far as the radio, television and magazine are concerned. Their lifestyle brands are EMAP’s key strength and they are striving to deliver to consumers now through the use of new media allowing EMAP to integrate their services into consumers lives even further. This statement from the EMAP website sums it up nicely:
“For Emap, the challenge is to give consumers what they want, how and when they want it.”
A good example of this is having the FHM Mobile service and the faceless radio diaries on KISS 100 that went to number one of the US podcast charts.
(http://www.emap.com/Site-search-item.asp?ContentId=2747)
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