Friday 19th October Television – 20mins iPod – 4hrs
Saturday 20th October Internet – 7hrs
IPod – 1hr
Sunday 21st October Internet – 2hrs
Monday 22nd October iPod – 2hrs
Tuesday 23rd October Internet – 1hr
Wednesday 24th October
Internet – 4hrs
Thursday 24th October
Internet – 30mins
I currently don’t have a TV so a lot of my media consumption has been using the internet where I use Windows Live Messenger, Hotmail, Facebook, Youtube, various websites and various streaming websites. I also have listened to my iPod for long periods of time while I’m travelling back home.
Around 20% of complaints the ASA receive are about advertisements that have caused offence. It is their job to ensure that adverts do not cause offence to the public and should be sensitive to topics like race, religion, sex, sexual orientation or disability. The ASA often conducts research to get the publics opinions on issues to do with advertising. Recent adverts under adjudication have been Spearmint Rhino’s poster featuring a woman dressed only in underwear. The complainants found it unsuitable for the poster to be displayed outside a mosque. It was subsequently taken down as the company wished to be socially responsible.
Social Responsibility
The ASA asks for advertiser’s to be prepared with a sense of responsibility to consumers and society, examples of how an advertiser could be socially irresponsible are:
•The use of shocking images that could cause undue fear and distress •The depiction of scenes that could encourage people to behave in an irresponsible or unsafe way •The advertising of products, or their consumption, in ways that can be harmful to health •Advertising to children that could make them feel inferior, encourage them to pester their parents, or result in their physical, mental or moral harm. (See the section on Children and Advertising).
The advertising codes rules are as follows:
•Ads should not cause serious or widespread offence. •Ads should not cause undue harm or distress •Ads should contain nothing that might provoke anti-social or violent behaviour •Ads should contain nothing that is likely to result in the physical, mental or moral harm of children.
The ASA are concerned with such dilemma’s as copycat kids syndrome which is where children copy potentially dangerous behavior without considering the consequences.
In the past the ASA has been concerned with the Reebok advert featuring hip hop star 50 cent. The advert contained dark mis-en scene and was about how the rapper had been shot nine times yet survived, The ASA received 57 complaints about the advertisement and it was withdrawn because it was seen to have glorified gun crime to young people, the advert was interpreted to mean that violence and crime are acceptable since even though he was shot nine times he survived it.
Shock tactics can be quite common in advertising as well, it can sometimes use shocking images or scenes which could put across important messages or potentially cause fear and distress. The ASA accepts using shock tactics where it is necessary for example the NSPCC adverts which are about child abuse are very effective.
Children and Advertising
Adveristing concerning or involving children is a sensitive issue, the Committee of Advertising Practice (CAP) are in charge of the advertising codes to do with children and lay down strict rules on this.
Common issues surrounding children and advertising are:
•Making children desire things they cannot afford or would not be able to use •Pester power: encouraging children to pester their parents for advertised products or services. •Showing children in unsafe or dangerous situations that other kids might emulate. •Making children feel inferior, especially if they don’t buy the products or services shown in the ads. •Showing children in a sexual way. I.e. wearing make-up and glamorous clothes •Advertising soft drinks & high fat / sugar foods to children
It is important to protect children from seeing unsuitable adverts, this is why there is a 9pm watershed for adverts, as young children won’t be watching TV at this time so any adverts of a more adult nature are shown at this time. The BBFC are also used to regulate the public screening of films and rate a film on which age group it is suitable for in order to protect children from seeing adult film’s that may contain bad language, sexual images or violence.
This Friday evening show has two comedian’s live on-air to round up the weekend aimed at the 18-30 year old demographic for when they are going home from work and getting ready to go out. The two regular hosts will have half an hour to discuss any funny stories, controversial news stories and the latest celebrity gossip of the following week while making jokes about it. The comedy show will offer listeners a witty, satirical spin on the latest news, and will include thing’s like exclusive interviews and even mock interviews where one of the comedians will impersonate a person involved in a news story and answer the other comedians questions to comic effect.
CHARACTERS
David Mitchell and Robert Webb as themselves will present the show and make up it’s entire cast including any interviewee’s who may have agreed to speak on the show.
The show will also have one-off programmes that use other comic duos instead of Mitchell and Webb.
SETTING
Live studio recorded show at Capital FM.
MOOD A spoken words show with an emphasis on comedy and satire of current events. The tone will be very relaxed and based on the discussion between the two presenters and will create a funny light hearted mood although dealing with important topics.
The future of EMAP looks uncertain since the departure of chief executive Tom Moloney in May earlier this year. The company immediately began to get offers to be taken over by other companies and is now up for sale most probably as separate divisions rather than being sold as a whole company. The company is valued at between 1.2 to 1.3 billion pounds.
The company is currently in a second stage of bidding, the companies who have made it to this stage Include Apax and Guardian Media group who are teaming up to bid on the business to business division. For the consumer magazines the companies bidding are Hearst, Providence, Cinven, Quadrangle and Exponent. The companies GCap, Global Radio, Vitruvian Partners, Veronis Suhler Stevenson, and UTV are in the running for the Radio Division however sources indicate that Emap may break this division up for sale. Furthermore Channel 4 are interested in buying the television division as they already have 50% of the stake they only need to purchase the other half for complete control, so far neither Channel 4 nor Emap have commented about this.
This activity has only happened within the last month, with the news of Channel 4’s interest in Emap only surfacing in the last few days, This could potentially spell the end of EMAP as one whole functioning company, it’s not certain whether once the divisions are sold the company will retain it’s identity as EMAP or be fully integrated into the winning companies roster.
Here are the links for where I found my information
EMAP’s relationship with it’s customer’s remain simple as far as the radio, television and magazine are concerned. Their lifestyle brands are EMAP’s key strength and they are striving to deliver to consumers now through the use of new media allowing EMAP to integrate their services into consumers lives even further. This statement from the EMAP website sums it up nicely:
“For Emap, the challenge is to give consumers what they want, how and when they want it.” A good example of this is having the FHM Mobile service and the faceless radio diaries on KISS 100 that went to number one of the US podcast charts.
EMAP is a British Media company that specialises in magazines, tv and radio stations as well as being an organiser of business events and conferences. It began as a local newspaper company in 1947. "EMAP" is an abbreviation of East Midland Allied Press. Earlier this year Chief Executive Tom Moloney resigned from the company leaving Alun Cathcart in charge.
The group is structurally divided into main branches: EMAP Consumer Media, EMAP Communications, EMAP Radio and EMAP Advertising. (from http://en.wikipedia.org/wiki/EMAP)
“We have 50 lifestyle and specialist consumer magazines, 42 local and eight national commercial radio stations, seven digital TV channels and organise over 400 B2B events internationally.” (http://www.emap.com/site-search-item.asp?ContentId=2320)
Funding
emap is funded by:
* A £250 million fixed income ten year sterling eurobond issued in April 2003. The coupon (interest rate) on the bond is 6.25% and it matures in December 2013 * A £500 million five year multi-currency revolving credit facility syndicated across eight lending banks which matures in 2011 (http://www.emap.com/Site-search-item.asp?ContentId=2355)
As for distribution, EMAP is widely known as a publishing company and according to Wikipedia they use two distribution companies for it’s publications; Seymour and Frontline. The Frontline website has provided a useful chart that I’ve included below about the distribution supply chain as I was unaware of what the distribution process included and thought it would be interesting to share with you all.
Formats and types of programmes
EMAP’s main formats are magazines, radio stations and television channels. Within these formats there are a wide variety of different brands. Their website considers the following to be their key brands.Audience
Of these brands there is a large variety of different audiences being catered for, the most obvious split is between the business and consumer oriented brands. Within the consumer brands many are music related but are also intertwined across the different media to create a lifestyle brand. For example FHM and Kerrang are both magazines as well at digital television channels. FHM is a men’s lifestyle magazine (or ‘lad’s mag’), Kerrang is a rock music brand, and Kiss is a dance music radio station so there is a wide variety of specific audiences being catered for by EMAP.
