Newsdesk - Youtube partner sharing program

Youtube are putting a system in place that will allow its users (some, not all) to make money in a revenue sharing program. The program has been tested in the last year and is a partner system.

User’s can apply to be a youtube partner and if they qualify will be able to get a cut of the AdSense advertising revenue associated with the videos on the site. The criteria for membership are:

—You create original videos suitable for online streaming.
—You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.
—You regularly upload videos that are viewed by thousands of YouTube users.
—You live in the United States or Canada.

So far it hasn’t been revealed how much of a share you will receive if you do qualify as a partner. The list of current partners is quite diverse as well from universal music group to that annoying lonelygirl15 girl.

This is an interesting development in user generated content as far as revenue sharing programs for user generated content go I think youtube will be one of the most popular ones, as long as the users get a decent share from the revenue.

http://www.techcrunch.com/2007/12/10/youtube-shares-the-wealth-with-everyone-apply-now/

Week 3 Newsdesk

The digital age of technology, communication and of course media continues to develop in the weeks news.

Xbox are to launch a VoD service on Tuesday to allow gamers the chance to download films.

It is expected that within a year we will a broadband connection which will deliver up to 24mb connection speed however because of the fibre needed to connect to the internet it could take up to a decade for rural areas to catch up with city areas. Jupiter research analysts Ian Fogg says, "There is going to have to be an acceptance that broadband will be faster in the cities.”

American corporation and their government are looking to the internet in ways to communicate with a bigger audience, Rupert Murdoch has purchased Christian social site belief.net and will use this to target the audiene for adverts, marketing and sales of Fox groups products. Republicans have been using Youtube to communicate with American voters in a debate believing this to be a way of targeting the youth vote.

The BBC were unable to get the license fee they requested and some are paying the price including BBC Journalists set to lose their jobs, so Jonathan Ross’s claims of being “worth 1,000 BBC Journalist" have not gone down well with the National Union of Journalists (NUJ). The BBC are determined to maintain quality childrens programming even though the departments budget has been cut by 10%, they are also unable to launch a television broadband service and instead will invest more money in local text and radio broadband services.

It seems like this week is seeing how the BBC are going to deal with the license fee issue and the continuing innovation of digital media as a way of integrating media platforms together for example with Xbox’s new VoD service and also innovating in using the internet to tap into audiences not available through other media.